Medialyzer has published new research. The report, which took into account digital returns for television advertisements such as website visits, form filling, and online sales, was a road map for advertisers in media planning for November.
For marketing professionals, November offers two big deals: 11.11 and Black Friday. Originating as a celebration of singleness in China, November 11 has now become more of a bargain shopping day than anything else. To put it in numbers, Alibaba hit a new high, closing 11.11 in 2021 with US$84.54 billion in volume.
Black Friday, on the other hand, has emerged as the start of the Christmas shopping season on the day following Thanksgiving and is vital for American retailers. With the advent of Black Friday, the busiest shopping day of the year in the US since 2005, businesses both online and offline attract crowds of shoppers looking for special deals. Not surprisingly, it recorded 66.5 million in-store shoppers and 88 million online shoppers on the day alone last year.
In the TV planning to be prepared for these days, Medialyzer's insights shed light on which days you can take advantage of and how. The report includes the most productive days to advertise on Black Friday and 11.11, distribution of online activities by day, and comparisons such as:
