Smart Measurement, Incremental Returns

Measure and Optimize Your Media Impact

See how Medialyzer helps you drive real results with data-driven
attribution and planning.

Start Measuring Now

Powering Experience

Transform Your Business With Our Innovative Media Solutions

TV Attribution

TV Tracking

Marketing Mix Modeling (MMM)

Lyzio AI

Why Medialyzer?

We know how hard it is to make sense of endless advertising data. That’s why we built Medialyzer—to give marketers a simple, powerful way to understand performance, uncover insights, and act fast. No fluff, just tools that make your budget be managed smarter.

Built for Advertisers & Media Agencies

Medialyzer is designed with marketers in mind—intuitive, flexible, and ready to fit into your existing workflow. From measuring impact to planning campaigns, every feature is built to solve real advertising challenges, not just report numbers.

AI-Powered Insights

Our platform doesn’t just report data, it interprets it. With AI-driven models, you get clear insights on what’s working, what’s not, and how to adjust for better performance.

Faster Planning, Smarter Results

Say goodbye to slow, manual workflows. From real-time tracking to AI-powered planning, Medialyzer shortens the path from data to decision—helping you optimize campaigns faster and with greater confidence.

Yes! You can...

Measure the Impact.

Measure the impact of offline advertisements on online activity. Finally, TV that speaks in numbers.

Analyze the Full Picture.

Get insights to analyze the full picture of where revenue is being driven.

Improve Your Plan.

Focus on quality rather than quantity to improve offline media’s role in driving marketing ROI.

Take Control.

Take control of your media plan and crush your sales goals.

Customer Testimonials

Game-changing results. Straight from our clients.

"We used both Medialyzer's TV Attribution and TV Tracking products for our launch campaign. Both products quickly became favorites among our team thanks to their simple and user-friendly interfaces. I have never seen another product that can directly enhance the efficiency of our media planning and seamlessly integrate our TV investments with digital channels so successfully."

Barış Akkiriş

CMO @duguncom

"We would like to thank Medialyzer for enabling us to optimize our advertising investments and increase our return on investment. By providing real-time measurement of our ads' online impact, they allowed us to achieve our goals without any delay. Moreover, the ability to generate reports quickly and easily was another significant advantage."

Gonca Basa Arslan

Marketing Manager @modanisa

"With Medialyzer's user-friendly interface and detailed reports, we can easily track the returns of our TV communications and plan our media strategies more effectively."

Sedat Anak

General Manager @Avansas

"Medialyzer sheds light on the world of media planning for ebebek, an omnichannel brand. While the traffic brought by an ad spot to the website alone may not be sufficient for decision-making, measuring which TV programs attract more interest from our target audience is highly effective. The Medialyzer team is supportive and open to improvement. We enjoy working with them."

Sevda Tarcan Demir

Marketing Director @ebebek

"We have been using Medialyzer for over two years. Its success in measuring traditional media, which we normally couldn't track, has been incredibly helpful in optimizing our budgets and ensuring that our media planning reaches its targets. Additionally, it serves as a shortcut for identifying our target audience. Thanks to Medialyzer, we save both time and budget while gaining a much deeper understanding of our audience, making us extremely satisfied with the platform."

Yudahan Cumhur

Associate Lead of Marketing Communications @Bilyoner

Our API Partners and
‍Data Providers

We partner with leading global data and API providers to make the impact of TV fully measurable. With our attribution technology, we connect installs, sessions, and other digital events directly to TV spots. At the same time, our tracking capabilities allow us to synchronize digital campaigns with live broadcasts—creating a seamless ecosystem where offline and online channels work together to maximize performance.